Hi, I'm Martin.

I'm a designer and product leader with experience in strategy and team scaling across early-stage startups and larger companies.

Currently the founding designer at Notch, building agentic systems that automate workflows and decision-making for go-to-market teams. Previously at larger companies like Trustpilot and Kayak, plus longer stints at startups.

Reading

Seeing Like a State

James C. Scott
The Dream Machine

M. Mitchell Waldrop

Writing

Dummy post

Colophon

Hand-written HTML and CSS, deployed as a Cloudflare Worker with Static Assets. A small amount of JavaScript renders the reading list on the edge.

Typefaces are Aeonik Pro by CoType Foundry for the interface, and Serrif VF for headings. Both self-hosted as WOFF2.

The reading list is pulled from Literal.

Source on GitHub. Built with help from Claude.